Using Marketing to Weave Your Brand Through the Coronavirus Crisis

The Coronavirus pandemic of 2020 has brought many changes to the world. Experts believe this period to be reminiscent of a “new world order” that has shifted the balance of power, as well as rendering many at the mercy of the virus. This change has been felt in all areas of the world, with the travel industry being crippled, along with stay-at-home orders to curb the spread.

Although the world seems to have paused for the past few months, there is a trend that shows how humans have been making do with what they have. The virus seems to be continuing at speed, but people are keeping themselves busy and adapting to “the new normal.”

The good news is that there are still certain industries that are keeping afloat by shifting to e-commerce methods. Thanks to the internet and social media, the world is still global at scale for businesses and consumers, which makes staying at home easier and bearable. If you are a brand wondering how to survive through these uncertain times, here are three pieces of advice:

1. Show empathy and transparency to consumers

The world with COVID is scary and unforgiving, we are facing an invisible enemy. There is an atmosphere of vulnerability virtually everywhere, which is why it is important to be empathetic. Many have lost their jobs and some are classified as essential workers who must risk their lives every day.

If you are offering a product through advertisements, shift the focus away from the concept of the virus, and focus on positive aspects such as family and wellbeing. Try to be careful when marketing your product or service, as there may be sensitive topics that could affect the success of your campaign.

2. Maximize the flexibility of your media

Social media is at an all-time high these days, which is why it is best to use flexible marketing on these platforms. Creativity comes into play here, which will allow consumers to take a breather from the never-ending news on the pandemic. People nowadays will take any form of entertainment they can get.  Seeing different videos on mixed media platforms or playing video games to steer clear of stress caused by the virus has been a recent trend. A good mix of videos, digital art, or even freebies using contests is the perfect way to keep people content.

3. Infuse your brand with positivity

Doing good deeds during times of crisis is a way to get people to remember your brand. Donating food items, personal protective equipment, and other necessities to your local communities is a great way to grow your business. When donating to those in need, be sure to not overdo the social media coverage. Otherwise, you may be flagged as not authentic or donating for the sake of public support. Consumers are wise and may easily pick up on a marketing scheme for company gain, rather than supporting the public.


Surviving this pandemic would not have been possible without social media platforms to help businesses stay afloat. Word of mouth gets across fast in social media since people literally have all the time in the world. Marketing is greatly valued in today’s world, which is something we at Seedless Marketing do best.

We are a digital marketing agency in Manchester, ready to provide you with big marketing ideas for small budgets. Should you be interested in growing your business, contact us today!

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