About the client
Vape and Go are a newly established online vape retailer that sells a wide variety of e-cigarette products. Having previously been successful on eBay the client came to Seedless with the idea of developing a fresh new brand with a website to cut out eBay fees.
We were tasked with the design and development of a new website for Vape and Go. The website needed to be built to handle a capacity for thousands of products.
Our process involved an initial meeting with the client to discuss their requirements and an idea generation session to get a rough idea of what both Seedless and the client envisioned the final website to look like.
From there we then produced detailed wireframes of the homepage, a product page and the mega menu so the client could see how the website would be structured and where important buttons would be placed.
When this had been approved by the client we began the development of the website. The website was built on WordPress using WooCommerce as this had been identified as the most appropriate solution for both the client and the ideal CRM to handle the size of the online store.
The client was kept informed of the progress of the website build throughout and provided with regular updates so we could take his feedback into account to improve the website further.
The client could monitor the build the whole time by accessing our client domain link where the Vape and Go website was built before being transferred to the client’s domain.
Once the website had been signed off by the client we then set up WooCommerce with Mail Chimp so it would be easy for Vape and Go to store all emails that had signed up to their mailing list and also the list of customer emails that had purchased through the website.
Along with setting up Mail Chimp, we also set up the e-commerce notification emails customers will receive when they make a purchase through the website and even conversion emails like abandoned cart reminder emails etc.
The end result was a powerful online e-cigarette website designed to make it easy for customers to purchase from, as well as Vape and Go staff to manage day-to-day.