Small companies who don’t have big marketing budgets have to constantly think differently and find out cheap marketing ideas to market their products. If you are working in one of these companies, then this blog post is for you.
Inexpensive marketing for small businesses is possible, but you need to be strategic about what you spend. Below you can find out 7 low budget marketing ideas for small businesses.
Can Social Media marketing be successful on a low budget?
One of the best starting points is to set up business accounts for all the big players – Facebook, Twitter, Google+ and Instagram. Think about what you want to use each one for – sharing useful tips, relevant industry news or simply showing the more relaxed side of your business are good places to start. Remember that social media is about listening too – encourage your customers to leave reviews on your profiles.
You could also promote photos of new products, coupon codes and online contests which could encourage people to buy from your business.
LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts. There’s a ton happening on LinkedIn, and it can be a great place to promote your content, share ideas, and build your brand. Larry recently shared some tips for getting more LinkedIn connections, and here are some ways to spruce up your LinkedIn profile if you’re a recent college grad.
Creating Fun videos on the cheap
Video is great because it’s engaging and can get a large amount of information across in a short amount of time. It’s not just about the content – where it’s shot, who’s involved and how they come across all contribute to the positioning your business. If you can afford a professional film then brilliant, but if not then just shoot a quick vid from your phone and get it online. An honest, relaxed little clip can often be more appealing than a corporate one.
Customer referral program
Offer existing customers a free product, free month of service, or some other reward for referring new customers. Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.
Infographics are insanely powerful marketing tools. They’re visual eye candy, they’re easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Hiring a designer to make you an A+ infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind a bit of a challenge.
One of the best ways to incorporate GIFs into your larger marketing campaigns involves including them in the emails you send out to customers. It’s a well-known fact that emails with videos (and with references to those videos in the subject line) get more opens and click-throughs than regular messages. However, it’s incredibly difficult (and some services make it downright impossible) to get a “real” video into an email for a number of reasons. A GIF, on the other hand, is the best of both worlds. You get to add a compelling visual element to your messages in a way that is mobile-friendly AND you don’t have to worry about your emails taking too long to load because a large video file is hogging up all of your customer’s bandwidth.
Publish fresh content
Blog articles don’t have to be long, aim for a 1-5 minute read. Try to answer the questions your customers often ask, or you think they should ask. Tips, top 10 lists and 5 of the best are good places to start. Once you’ve written an article put it on your blog and then share the link via your social media channels in order to drive traffic to your website.
We understand that hiring a marketing agency is an investment for your business. Our marketing services are suitable for businesses with a low marketing budget. We work closely with you to understand your business so we can provide tailored solutions which will provide the highest possible impact and ROI. Contact our team today to discuss implementing low budget marketing strategies.