Social media is a crucial platform that can make or damage a company’s brand, especially in a digitally-oriented age where leading channels like Facebook, Twitter, Instagram and LinkedIn influence brand perception.
Social media offers a golden opportunity to attract new customers, share relevant content, and engage in a relationship with your target audience. However, posting your ad campaigns is not enough to drive your engagement.
Seeing as social media is a fast-paced landscape that primarily focuses on visual communication, improving your graphics in social posts is crucial to enhance your message. Not only does it grab attention, but it can also improve the quality of your content as a picture holds more weight than text.
Benefit #1: Graphics Can Tell a Story More than Words
A compelling copy can effectively support your social media campaigns, but words alone are not enough to tell a complete story. Visuals, on the other hand, can fill in the gaps in ways that words can’t.
Combining graphics with engaging copy offers the best of both worlds as it can deliver your message in a more dynamic approach. Seeing as a picture is worth a thousand words, some ad posts can even pack a powerful punch with visuals alone as the right imagery can tell an entire story.
Benefit #2: Graphics Make Your Posts More Shareable
It’s easy to scroll past text-heavy posts, but the ones with stunning graphics can pop out of the page and deserve a pause. By using beautiful imagery and marrying it with your copy, you can create a social media campaign that is easy to share.
Sharing makes the world wide web go round when it comes to social media marketing as it helps build your brand awareness. With that in mind, improving your social media graphics can do wonders in attracting new audiences to your social media channels.
Benefit #3: Graphics Enhances Your Brand Recognition
In addition to making your social media posts more shareable, visually appealing graphics that are cohesive with your branding can make your company more memorable. Leading brands like Nike, Google, McDonald’s, and more have distinct branding, so when you see a mutual friend sharing their posts, their brand is easily recognizable even if you take away their name.
Not only does graphics enhance your social media engagement, but it also supports brand recognition in more ways than one, all of which can lead the way to a richer loyal customer base.
The Bottom Line: Graphics Can Say a Lot More than Your Copy For a Social Media Campaign
Social media is a platform that allows businesses to establish their brand and tap into a wide range of customers. In addition to connecting with the audience, the content you share needs to have strong branding to ensure your business is recognizable among the competition.
If you’re looking to build your brand, our team of digital marketing experts in Manchester, UK, offers social media strategies that can help boost your image. Get in touch with us today to see how we can help your business establish a prominent online identity.