Category: Uncategorized

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3 Reasons Email Marketing Is Still Relevant in 2020

With the explosion of more recent digital marketing techniques, such as social media marketing, it can be tempting to think that email marketing is no longer worth performing. After all, social media is free (at first), and has many more options for engagement.
However, the numbers don’t lie – email marketing continues to be among the most cost-effective ways to reach your customers. According to a 2019 report by the Data and Marketing Association, you should expect to gain $42 in return for every $1 spent on email marketing. Instead of ditching the strategy altogether, it is vital that you first understand why it still stands out in this digitally-driven society.
If you are wondering why email marketing should be a part of your digital marketing strategy in 2020, here are three reasons to do so:

1. Customers Prefer To Hear From You Through  Email
As far as communication platforms go, email remains to be the most effective way for brands to reach out to their customers. According to a recent Adobe campaign, 61% of their consumers preferred to receive brand communications through email, with direct mail coming at just 16%. Although more and more brands are already switching to social media, chatbots, and even brand apps in recent years, customers still do prefer email. Instead of investing heavily on new but untested delivery methods, it might be best to put more resources on where your customers are actually expecting to see you.

2. More People Are Using Email Than Any Other Platform
Considering that email addresses are needed to sign up for anything online, it’s not a stretch to assume that every person with any online activity has their own email address. In 2019, global email users had reached 3.9 billion, and are projected to grow up to 4.3 billion in 2023.
Keep in mind that people don’t merely own email addresses to sign up for services and platforms; they actually use them to send and read emails. According to a survey by Adobe, the millennial generation is email-obsessed. This means that members of this particular generation regularly check their emails, even while watching television, having a meal, working out, and commuting to and from work.
However, it’s not just millennials. While teenagers today are quite stereotypically associated with social media and texting, a recent survey among 1,200 Internet users found that 78% of teens aged 14-18 refer to checking their email as a “fact of everyday life.”

3. Email Marketing Campaigns Can Be Measured
Perhaps the biggest advantage of email marketing over more modern advertising is the fact that it can be measured. Email marketing draws precise metrics, such as open rates and click-through rates that are great for analysing your campaign’s performance.
Instead of blindly airing an ad and hoping for the best, email marketing allows you to draw inferences from your analytics to determine which type of content or messaging draws the most responses. As a result, you are able to make educated guesses on which content makes your customers tick, and it helps you arrive at better decisions for your marketing strategy.

In this ever-changing technological landscape, many up and coming digital marketers tend to keep email marketing at the backburner. However, experienced marketers know how to play to the strength of each platform. Email marketing remains to be the best way to introduce brand awareness and build customer trust, provided that it is used properly.
Seedless Marketing provides digital marketing services in Manchester that aim to boost the growth of a business. Our monthly marketing packages are great for small to medium businesses looking to enhance their online visibility in no time. Get in touch with us today to see how we can help!

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Why Hotels Need to Have a Mobile App in 2020 – What to Know

The ability to access anything regardless of where you are–at the grocery store, the doctor’s, or during your commute—has quickly become a necessity. Being able to check your bank account or your flight status from your smartphone offers an instant peace of mind, after all. And in today’s fast-paced world, the quicker you’re able to access something, the better.
And now, mobile apps are rapidly transforming the hospitality industry. It’s not just about your hotel website anymore: it’s just as important to fluidly translate the experience onto smartphones and tablets. In fact, several hotel booking sites have developed their own apps to make access even easier!
The overall mobile experience is a crucial factor in making sure your customers come back as it demonstrates the hotel’s focus on the guest experience beyond bookings. Here’s why having a mobile app for your hotel is necessary:

It Offers a Seamless Booking Process
The easier it is for a customer to navigate an app and book their stay, the more likely they’ll return. Hotels usually integrate their booking systems in their app to offer a smoother user experience. Because reservations can be done via the app, guests can take advantage of push notifications and even schedule it on their calendars so they don’t forget your reservation dates and other important information. Some hotels take it further and provide the option to check-in early, request for room service, and access special offers.

It Guarantees a Stress-Free Stay
Beyond booking your stay, many hotels also provide curated guides of various activities, places to visit, restaurant recommendations, and insider transportation options that are specially designed for your guests.
If guests have any questions about hotel services—like dining options or spa offerings—hotels can grant them quicker access by including these in their apps. The ability to book a reservation at the hotel’s restaurant or quickly contact someone for more information in just a few taps not only saves the guest’s time but also automates the process for the hotel.

It Fosters Customer Loyalty
A reward program is a fantastic way to keep your customers coming back as they rack up more points with each stay. Incorporating this into the app allows them to login to their account to keep track of their points and the rewards they can claim, which will definitely grow your guest loyalty. Many leading hotel chains have integrated this feature into their app to great success.
Hotels can also announce exclusive deals through the app. Sending out push notifications of special offers, and then allowing users to easily book their next stay using the discount code will definitely encourage them to come back.

Mobile apps provide hotel brands with a faster and more accessible way to reach their customers, along with increasing brand loyalty and revenues. Ensuring easy navigation and all-in-one access is crucial for a hotel’s mobile app development.
Seedless Marketing is a digital marketing agency based in Manchester. We work with companies all across the UK and provide them with bespoke marketing services to deliver a better digital experience for your customers. Have a problem we can solve? Get in touch with us and we’ll see what we can do for you.

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How to Create a Results-Driven Marketing Plan – A 4-Step Guide

Results-driven marketing strategy is about changing and evaluating your metrics based on the current results and data your business has. It is an effective method that companies use to maximise their resources.

Food marketing your bread and butter
Restaurants Uncategorized

Food Marketing: Your bread and butter

Food Marketing: Your bread and butter

When you have a food product of any description it can be incredibly hard to market it. In fact, in the United States, the food marketing system is the largest direct and indirect non government employer.

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