Category: Social Media Marketing

online marketing
Content Marketing Social Media Marketing

Growing Your Business: Digital Marketing Components Your Campaign Needs

Owning a business can be incredibly challenging, and as a business owner you’ll know that sales drive the business landscape. To ensure profitability, businesses must first focus on the people bringing in the sales—the customers. It’s the very reason why countless businesses turn to the many benefits of digital marketing.
Your customers first turn to the internet to research your sector and business, ensuring that they’re placing their investments on the right products and services. They need to be aware of not only your online presence but credibility and trustworthiness.
A website is the best place to start, but your digital marketing efforts will hardly lead to anything without proper help and support. If your website can’t do much, your customers will eventually leave. To ensure that you get the most out of your digital marketing campaigns, make sure that you have the following components set:

1 – A well designed, user-friendly website
Your website is the most important part of your digital marketing efforts. It allows prospective customers to find you online, where they can freely learn about your business story, what you offer, and how your products or services can benefit their lives and businesses. While establishing a website may seem like a job well done, you must ensure that it’s working up to user expectations.
It must be user friendly, meaning that your customers can access it without much of a hassle. Navigation tools must be present, as with search bars to aid them with their research. Your website’s loading time should also be taken into account—anything that loads less than three seconds will be abandoned. More importantly, your web design should be clean and professional, directly conveying your brand image.

2 – Updated social media accounts
Given its power and command, social media is a marketing tool that cannot be ignored. Regarded as a non-negotiable part of digital marketing, your social media also dictates your online presence. It’s one of the most effective ways to engage your audience, ensuring that you build a brand they get to know well and stay loyal to.
Your social media platforms also serve as a way to empower your audiences to spread the word about your brand. With reviews other people can access, you’ll be able to build bigger client pools without much effort.

3 – Fresh and relevant content
One of the best ways to build credibility is through content marketing. High-quality content is essential to effective marketing strategies, as informing prospective clients about things they need to know helps build trust. This is far more effective than hard-selling your products and services, which can drive your customers away from your brand—nobody enjoys a pushy sales talk, after all.
By posting videos, blog posts, and other visual content, your business will eventually increase brand awareness. Posting optimised and fresh content also helps you increase website traffic, which then allows your website to gain better search engine rankings and more conversions.

The Bottom Line
Having a well-established website already sets you ahead from competitors, but don’t stop there. Increase profitability and growth by investing in other digital marketing strategies, particularly those designed to further the reach of your website.
With a solid digital marketing strategy in place, your business will be well on its way to growth and success. Ditch those old marketing tools and embrace the digital revolution—it’s worth your time and investment!
If you’re on the hunt for digital marketing services in Manchester, Seedless Marketing offers the best solutions. We’re committed to helping businesses grow their influence and brands, ensuring that we provide innovative solutions catered to your business needs.
Allow us to help your brand grow as you focus on what you do best—reach out to our team today!

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Social Media Marketing

Get Graphic: 3 Reasons Social Media Graphics Are Crucial to Your Brand

Social media is a crucial platform that can make or damage a company’s brand, especially in a digitally-oriented age where leading channels like Facebook, Twitter, Instagram and LinkedIn influence brand perception.
Social media offers a golden opportunity to attract new customers, share relevant content, and engage in a relationship with your target audience. However, posting your ad campaigns is not enough to drive your engagement.
Seeing as social media is a fast-paced landscape that primarily focuses on visual communication, improving your graphics in social posts is crucial to enhance your message. Not only does it grab attention, but it can also improve the quality of your content as a picture holds more weight than text.

Benefit #1: Graphics Can Tell a Story More than Words
A compelling copy can effectively support your social media campaigns, but words alone are not enough to tell a complete story. Visuals, on the other hand, can fill in the gaps in ways that words can’t.
Combining graphics with engaging copy offers the best of both worlds as it can deliver your message in a more dynamic approach. Seeing as a picture is worth a thousand words, some ad posts can even pack a powerful punch with visuals alone as the right imagery can tell an entire story.

Benefit #2: Graphics Make Your Posts More Shareable
It’s easy to scroll past text-heavy posts, but the ones with stunning graphics can pop out of the page and deserve a pause. By using beautiful imagery and marrying it with your copy, you can create a social media campaign that is easy to share.
Sharing makes the world wide web go round when it comes to social media marketing as it helps build your brand awareness. With that in mind, improving your social media graphics can do wonders in attracting new audiences to your social media channels.

Benefit #3: Graphics Enhances Your Brand Recognition
In addition to making your social media posts more shareable, visually appealing graphics that are cohesive with your branding can make your company more memorable. Leading brands like Nike, Google, McDonald’s, and more have distinct branding, so when you see a mutual friend sharing their posts, their brand is easily recognizable even if you take away their name.
Not only does graphics enhance your social media engagement, but it also supports brand recognition in more ways than one, all of which can lead the way to a richer loyal customer base.

The Bottom Line: Graphics Can Say a Lot More than Your Copy For a Social Media Campaign
Social media is a platform that allows businesses to establish their brand and tap into a wide range of customers. In addition to connecting with the audience, the content you share needs to have strong branding to ensure your business is recognizable among the competition.
If you’re looking to build your brand, our team of digital marketing experts in Manchester, UK, offers social media strategies that can help boost your image. Get in touch with us today to see how we can help your business establish a prominent online identity.

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Social Media Marketing

The Importance of Social Media for Any Type of Business

Every type of business today, small or large, can highly benefit from social media. Aside from spending money on paid ads, sites such as Facebook and Instagram are powerful platforms where you can get excellent results as long as you have the right strategies in place. If you’re still not on social media, here are the reasons you need to be for your business’s sake:

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