Latest News & Guides

online marketing
Content Marketing Social Media Marketing

Growing Your Business: Digital Marketing Components Your Campaign Needs

Owning a business can be incredibly challenging, and as a business owner you’ll know that sales drive the business landscape. To ensure profitability, businesses must first focus on the people bringing in the sales—the customers. It’s the very reason why countless businesses turn to the many benefits of digital marketing.
Your customers first turn to the internet to research your sector and business, ensuring that they’re placing their investments on the right products and services. They need to be aware of not only your online presence but credibility and trustworthiness.
A website is the best place to start, but your digital marketing efforts will hardly lead to anything without proper help and support. If your website can’t do much, your customers will eventually leave. To ensure that you get the most out of your digital marketing campaigns, make sure that you have the following components set:

1 – A well designed, user-friendly website
Your website is the most important part of your digital marketing efforts. It allows prospective customers to find you online, where they can freely learn about your business story, what you offer, and how your products or services can benefit their lives and businesses. While establishing a website may seem like a job well done, you must ensure that it’s working up to user expectations.
It must be user friendly, meaning that your customers can access it without much of a hassle. Navigation tools must be present, as with search bars to aid them with their research. Your website’s loading time should also be taken into account—anything that loads less than three seconds will be abandoned. More importantly, your web design should be clean and professional, directly conveying your brand image.

2 – Updated social media accounts
Given its power and command, social media is a marketing tool that cannot be ignored. Regarded as a non-negotiable part of digital marketing, your social media also dictates your online presence. It’s one of the most effective ways to engage your audience, ensuring that you build a brand they get to know well and stay loyal to.
Your social media platforms also serve as a way to empower your audiences to spread the word about your brand. With reviews other people can access, you’ll be able to build bigger client pools without much effort.

3 – Fresh and relevant content
One of the best ways to build credibility is through content marketing. High-quality content is essential to effective marketing strategies, as informing prospective clients about things they need to know helps build trust. This is far more effective than hard-selling your products and services, which can drive your customers away from your brand—nobody enjoys a pushy sales talk, after all.
By posting videos, blog posts, and other visual content, your business will eventually increase brand awareness. Posting optimised and fresh content also helps you increase website traffic, which then allows your website to gain better search engine rankings and more conversions.

The Bottom Line
Having a well-established website already sets you ahead from competitors, but don’t stop there. Increase profitability and growth by investing in other digital marketing strategies, particularly those designed to further the reach of your website.
With a solid digital marketing strategy in place, your business will be well on its way to growth and success. Ditch those old marketing tools and embrace the digital revolution—it’s worth your time and investment!
If you’re on the hunt for digital marketing services in Manchester, Seedless Marketing offers the best solutions. We’re committed to helping businesses grow their influence and brands, ensuring that we provide innovative solutions catered to your business needs.
Allow us to help your brand grow as you focus on what you do best—reach out to our team today!

gmail email

3 Reasons Email Marketing Is Still Relevant in 2020

With the explosion of more recent digital marketing techniques, such as social media marketing, it can be tempting to think that email marketing is no longer worth performing. After all, social media is free (at first), and has many more options for engagement.
However, the numbers don’t lie – email marketing continues to be among the most cost-effective ways to reach your customers. According to a 2019 report by the Data and Marketing Association, you should expect to gain $42 in return for every $1 spent on email marketing. Instead of ditching the strategy altogether, it is vital that you first understand why it still stands out in this digitally-driven society.
If you are wondering why email marketing should be a part of your digital marketing strategy in 2020, here are three reasons to do so:

1. Customers Prefer To Hear From You Through  Email
As far as communication platforms go, email remains to be the most effective way for brands to reach out to their customers. According to a recent Adobe campaign, 61% of their consumers preferred to receive brand communications through email, with direct mail coming at just 16%. Although more and more brands are already switching to social media, chatbots, and even brand apps in recent years, customers still do prefer email. Instead of investing heavily on new but untested delivery methods, it might be best to put more resources on where your customers are actually expecting to see you.

2. More People Are Using Email Than Any Other Platform
Considering that email addresses are needed to sign up for anything online, it’s not a stretch to assume that every person with any online activity has their own email address. In 2019, global email users had reached 3.9 billion, and are projected to grow up to 4.3 billion in 2023.
Keep in mind that people don’t merely own email addresses to sign up for services and platforms; they actually use them to send and read emails. According to a survey by Adobe, the millennial generation is email-obsessed. This means that members of this particular generation regularly check their emails, even while watching television, having a meal, working out, and commuting to and from work.
However, it’s not just millennials. While teenagers today are quite stereotypically associated with social media and texting, a recent survey among 1,200 Internet users found that 78% of teens aged 14-18 refer to checking their email as a “fact of everyday life.”

3. Email Marketing Campaigns Can Be Measured
Perhaps the biggest advantage of email marketing over more modern advertising is the fact that it can be measured. Email marketing draws precise metrics, such as open rates and click-through rates that are great for analysing your campaign’s performance.
Instead of blindly airing an ad and hoping for the best, email marketing allows you to draw inferences from your analytics to determine which type of content or messaging draws the most responses. As a result, you are able to make educated guesses on which content makes your customers tick, and it helps you arrive at better decisions for your marketing strategy.

In this ever-changing technological landscape, many up and coming digital marketers tend to keep email marketing at the backburner. However, experienced marketers know how to play to the strength of each platform. Email marketing remains to be the best way to introduce brand awareness and build customer trust, provided that it is used properly.
Seedless Marketing provides digital marketing services in Manchester that aim to boost the growth of a business. Our monthly marketing packages are great for small to medium businesses looking to enhance their online visibility in no time. Get in touch with us today to see how we can help!

hotel room

Why Hotels Need to Have a Mobile App in 2020 – What to Know

The ability to access anything regardless of where you are–at the grocery store, the doctor’s, or during your commute—has quickly become a necessity. Being able to check your bank account or your flight status from your smartphone offers an instant peace of mind, after all. And in today’s fast-paced world, the quicker you’re able to access something, the better.
And now, mobile apps are rapidly transforming the hospitality industry. It’s not just about your hotel website anymore: it’s just as important to fluidly translate the experience onto smartphones and tablets. In fact, several hotel booking sites have developed their own apps to make access even easier!
The overall mobile experience is a crucial factor in making sure your customers come back as it demonstrates the hotel’s focus on the guest experience beyond bookings. Here’s why having a mobile app for your hotel is necessary:

It Offers a Seamless Booking Process
The easier it is for a customer to navigate an app and book their stay, the more likely they’ll return. Hotels usually integrate their booking systems in their app to offer a smoother user experience. Because reservations can be done via the app, guests can take advantage of push notifications and even schedule it on their calendars so they don’t forget your reservation dates and other important information. Some hotels take it further and provide the option to check-in early, request for room service, and access special offers.

It Guarantees a Stress-Free Stay
Beyond booking your stay, many hotels also provide curated guides of various activities, places to visit, restaurant recommendations, and insider transportation options that are specially designed for your guests.
If guests have any questions about hotel services—like dining options or spa offerings—hotels can grant them quicker access by including these in their apps. The ability to book a reservation at the hotel’s restaurant or quickly contact someone for more information in just a few taps not only saves the guest’s time but also automates the process for the hotel.

It Fosters Customer Loyalty
A reward program is a fantastic way to keep your customers coming back as they rack up more points with each stay. Incorporating this into the app allows them to login to their account to keep track of their points and the rewards they can claim, which will definitely grow your guest loyalty. Many leading hotel chains have integrated this feature into their app to great success.
Hotels can also announce exclusive deals through the app. Sending out push notifications of special offers, and then allowing users to easily book their next stay using the discount code will definitely encourage them to come back.

Mobile apps provide hotel brands with a faster and more accessible way to reach their customers, along with increasing brand loyalty and revenues. Ensuring easy navigation and all-in-one access is crucial for a hotel’s mobile app development.
Seedless Marketing is a digital marketing agency based in Manchester. We work with companies all across the UK and provide them with bespoke marketing services to deliver a better digital experience for your customers. Have a problem we can solve? Get in touch with us and we’ll see what we can do for you.

social media graphic
Social Media Marketing

Get Graphic: 3 Reasons Social Media Graphics Are Crucial to Your Brand

Social media is a crucial platform that can make or damage a company’s brand, especially in a digitally-oriented age where leading channels like Facebook, Twitter, Instagram and LinkedIn influence brand perception.
Social media offers a golden opportunity to attract new customers, share relevant content, and engage in a relationship with your target audience. However, posting your ad campaigns is not enough to drive your engagement.
Seeing as social media is a fast-paced landscape that primarily focuses on visual communication, improving your graphics in social posts is crucial to enhance your message. Not only does it grab attention, but it can also improve the quality of your content as a picture holds more weight than text.

Benefit #1: Graphics Can Tell a Story More than Words
A compelling copy can effectively support your social media campaigns, but words alone are not enough to tell a complete story. Visuals, on the other hand, can fill in the gaps in ways that words can’t.
Combining graphics with engaging copy offers the best of both worlds as it can deliver your message in a more dynamic approach. Seeing as a picture is worth a thousand words, some ad posts can even pack a powerful punch with visuals alone as the right imagery can tell an entire story.

Benefit #2: Graphics Make Your Posts More Shareable
It’s easy to scroll past text-heavy posts, but the ones with stunning graphics can pop out of the page and deserve a pause. By using beautiful imagery and marrying it with your copy, you can create a social media campaign that is easy to share.
Sharing makes the world wide web go round when it comes to social media marketing as it helps build your brand awareness. With that in mind, improving your social media graphics can do wonders in attracting new audiences to your social media channels.

Benefit #3: Graphics Enhances Your Brand Recognition
In addition to making your social media posts more shareable, visually appealing graphics that are cohesive with your branding can make your company more memorable. Leading brands like Nike, Google, McDonald’s, and more have distinct branding, so when you see a mutual friend sharing their posts, their brand is easily recognizable even if you take away their name.
Not only does graphics enhance your social media engagement, but it also supports brand recognition in more ways than one, all of which can lead the way to a richer loyal customer base.

The Bottom Line: Graphics Can Say a Lot More than Your Copy For a Social Media Campaign
Social media is a platform that allows businesses to establish their brand and tap into a wide range of customers. In addition to connecting with the audience, the content you share needs to have strong branding to ensure your business is recognizable among the competition.
If you’re looking to build your brand, our team of digital marketing experts in Manchester, UK, offers social media strategies that can help boost your image. Get in touch with us today to see how we can help your business establish a prominent online identity.

search engine optimization

Low-Budget Marketing Strategies to Boost Your Presence Online

Digital platforms allow businesses to reach their audience quickly. Trends come and go, but there are things in digital marketing that produce sound, consistent results. Use these big marketing ideas for small budgets and grow your business digitally.

marketing letters

How to Create a Results-Driven Marketing Plan – A 4-Step Guide

Results-driven marketing strategy is about changing and evaluating your metrics based on the current results and data your business has. It is an effective method that companies use to maximise their resources.

content marketing
Content Marketing

4 Benefits of a Solid Content Marketing Strategy for Your Business

Content marketing, which involves the creation, publication, and distribution of content to a target audience, has been around for many years. Despite this, they continue to be essential and relevant to businesses of all types and sizes today because of the value they bring.

person on social media instagram
Social Media Marketing

The Importance of Social Media for Any Type of Business

Every type of business today, small or large, can highly benefit from social media. Aside from spending money on paid ads, sites such as Facebook and Instagram are powerful platforms where you can get excellent results as long as you have the right strategies in place. If you’re still not on social media, here are the reasons you need to be for your business’s sake:

4 effective strategies for retaining Restaurant customers

4 Effective Strategies for Retaining Restaurant Customers

4 effective strategies for retaining restaurant customers

Customer loyalty is something that is extremely important in the food industry, in fact the importance of it cannot be overstated. Retaining customers is essential to success in the restaurant business and it is something that is not all that hard to do when you know how.

The restaurant business is highly competitive, but people are always going to need to eat and not always want to cook. They mark special occasions and celebrate good news by dining out, and if you are retaining their business, they’ll always come back to you.

Web Design Components to Achieve a User-Friendly Website

3 Key Web Design Components to Achieve a User-Friendly Website

When it comes to designing a business website, you may take its visual appeal into utmost consideration, and the site functionality may only come as secondary. Nevertheless, it’s essential to strike a balance between aesthetics and usability for your website design. As much as your site appeals to your target users, you also have to make sure it enhances the experience that users have on your site. Knowing how to achieve such goals, however, is often easier said than done.

Join the other businesses benefiting from our marketing content.
We respect your privacy.