When it comes to designing a business website, you may take its visual appeal into utmost consideration, and the site functionality may only come as secondary. Nevertheless, it’s essential to strike a balance between aesthetics and usability for your website design. As much as your site appeals to your target users, you also have to make sure it enhances the experience that users have on your site. Knowing how to achieve such goals, however, is often easier said than done.
In this article, we will share three components that you should integrate into your web design to achieve a user-friendly website:
Did you know that most readers don’t actually read but rather scan information on a website? According to the Nielsen Norman Group, they found that readers only consume about 28 per cent of the information on a site. This simply means that readers won’t even read two-thirds of information, even in the best-case scenario.
For this reason, you should factor in the readability on your website. The goal is to ensure that visitors can have a quick and easy grasp of the information when they enter your site. To make it work, consider the implementation of colour psychology (the use of colours to attract and influence users), typography (the right use and arrangement of fonts), and format (formatting techniques, such as headlines, bulleted lists, and bolding). All these aspects will help you achieve a highly legible or scannable website.
2. Ease of navigation
Another consideration is the navigation on your website. Know that users prefer a website that can be easily and quickly scrolled from top to bottom and navigated from one web page to another. In fact, case studies show that it’s easy for users to bounce out of a site without converting if they find the navigation of your site to be complex.
Because of this, try and incorporate simple navigation on your site. First, you have to make the menu bars highly visible and simplified. Second, employ a search box or field for easy access to information or redirection. Finally, have a well-structured layout and streamlined elements on your website.
3. Fast loading time
Amy Gesenhues underscored in her Marketing Land post that the average web page load time is 7.25 seconds. If your website takes more than ten seconds to load, expect customers to leave quickly and bounce to a competitor’s site instead.
This is why you have to ensure that your site loading speed is fast. If they are taking too long to load, find a way to accelerate the loading time and make it less than seven seconds. Other than opting for various tools, know that you can also reduce the size of your photos and improve the quality of videos on your website so that their sizes do not affect the loading time.
The process of web design can be a bit tricky initially. However, to achieve a robust website, remember to incorporate the following features – readability, navigation, and loading time. With legible pieces of content, smooth and seamless navigation, as well as fast loading time, you can achieve a user-friendly website.